Rebrand of The CJP Group
The CJP Group, a leading provider of comprehensive business support services for financial advisers, is thrilled to announce its rebrand from "The CJP Group" to "facilit8 Business Support."
This strategic transformation reflects the company's commitment to its evolving vision and corporate objectives, strengthening its position as a trusted partner for financial advisers seeking unparalleled support and growth opportunities.
Over the years, facilit8 Business Support has established itself as a cornerstone in the financial advisory industry, assisting countless professionals in streamlining their operations and achieving sustainable success. As the company continues to grow and evolve, this rebrand represents a pivotal moment in its history, marking a shift toward an even more aligned and focused approach.
“The CJP Group just didn’t represent who we are or where we wanted to go.” said Jonathan Eatly and Craig Williams, co-founders of The CJP Group.
Enrolling the expertise of Sapna Pieroux and her brand consultancy InnerVisions ID with their unique VISION Process®, the rebranding process was a deep introspection of the company's values, goals, and dedication to its clients.
With this facilit8 Business Support was born.
facilit8 Business Support's core mission is to empower financial advisers to free their time, focus on what they love doing, scale without staff and create an ideal work-life balance.
Key Highlights of the Rebrand:
- A Unified Vision: facilit8 Business Support's rebrand encapsulates a unified vision of unwavering commitment to its clients. The new brand identity highlights the company's dedication to facilitating the success and growth of financial advisers.
- Modernised Brand Identity: The new logo and brand elements reflect a more contemporary and dynamic image, signalling the company's adaptability in an evolving industry.
- Enhanced Services: facilit8 Business Support will continue to offer its comprehensive suite of business support services, which now align more seamlessly with the evolving needs of financial advisers.
- Streamlined Communication: The rebrand includes an updated website designed by Chris Wilcox and his team at Light Bulb Web Design - www.facilit8business.com - and social media channels that will offer valuable insights, resources, and updates to support financial advisers' growth.
Company Leadership Speaks Out:
"Our rebrand to facilit8 Business Support represents a pivotal moment in our journey," said Craig Williams – Technical Director. "We have evolved our services and capabilities to better serve our clients, and this rebrand showcases our commitment to their success. facilit8 embodies our mission to facilitate growth, simplify processes, and support our clients in every facet of their businesses."
facilit8 Business Support is excited to embark on this new chapter, and the entire team is enthusiastic about the possibilities it presents for both the company and its clients.
About facilit8 Business Support:
facilit8 Business Support is a leading provider of comprehensive business support services for financial advisers. With a mission to provide the highest level of personable, reliable business support for ambitious financial advisers, planners and mortgage brokers, to allow them to free their time, focus on what they love doing, scale without staff and create an ideal work-life balance. For more information, visit www.facilit8business.com